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Ringways Motor Group, the League Against Cruel Sports and kit suppliers Macron will feature on the Leeds United Ladies kit for the 2010-2011 season. Steve Russell, Ringways Motors Group Managing Director, will also become the new Chairman of Leeds United Ladies. It's the first time the team has had any shirt sponsorship since 2007. "Ringways has a long association with Leeds United," said Steve Russell, "so when we were approached by Leeds United Football in the Community we were happy to help if we could. I am personally delighted to have been asked to become the club's new Chairman. "The Ladies team has been in the top flight for the past decade, and even with the creation of the new Super League, the club is capable of attracting quality players and coaching staff. Together with the constant stream of new talent coming through the Centre of Excellence, Leeds United Ladies has a bright future ahead of it, and we want to be part of that." The League Against Cruel Sports will become the club's first shorts sponsors, thanks to an anonymous donation to the club in their name. The sponsorship is the first of its kind in the women's game. "Part of our original mission was the promotion and support of sports such as football," said Steve Taylor, Head of Campaigns and Communications at the League. "The donation to the club in our name means we can encourage more people to take part in 'cool' sports not cruel sports, and we look forward to working with Leeds United Ladies this season." The new sponsors bring in the financial stability which was lost when Leeds Metropolitan University pulled their funding - and with it the club's Super League application - in January this year. "It's great to see that, despite everything that's happened recently, there are people out there who believe that women's football is worth investing in," said Leeds manager Gemma Grainger. "We've had great support as well from Leeds United, particularly from Shaun Harvey, Ken Bates and the Board. It's been a rush to get things like kit sorted but everyone has worked hard behind the scenes at Leeds United and Football in the Community, and we can't thank them enough - we've really been made to feel like part of the family once again. "Hopefully we can bring some stability to the club after the trials of the last six months and move things forward, both on and off the pitch, starting with our opening league fixture next Sunday at Millwall."
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