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Inspiring words for elite clubs
 Women's Football News 19 Sep 2011
This weekend at McDiarmid Park in Perth, elite women's clubs in Scotland gathered for a workshop delivered by former Norwegian FA General Secretary Karen Espelund. 
As well as being one of only two women in the world to be employed as a General Secretary of a football association, Karen was the first woman on the UEFA Executive Committee and will Chairthe UEFA Women's Committee.
The workshop was based on two different strands - Karen's time at the Norwegian FA her role with UEFA: "The workshop focuses on two different strands, first my time with the Norwegian FA and how we went about building up the women's game in Norway with focus on the leagues and licensing structure," she said.
"I have a number of years of experience in developing the women's game in Norway and want to help the Scottish FA develop the women's game over here even further.
"In the second part of the workshop I spoke with my UEFA hat on, particularly how UEFA promotes and develops the women's game through different tools and strategies."
Karen was quick to praise the progress of women's football in Scotland at both international and club level, but believes there is a huge untapped resource of players.
Karen was particularly impressed by the success of Glasgow City this year, who have qualified for the last 32 of the UEFA Women's Champions League and will host Scotland's first ever Women's Champions League match, when they take on Valur of Iceland at Petershill Park, Glasgow, on 29 September.
"The standard of women's football in Scotland is very good and is getting better and better. The national teams at all levels have seen a marked improvement in performances and are edging closer to qualification for major tournaments and that is a clear sign that the strategy that is being implemented by the Scottish FA is working.
"The clubs are also playing a big role in developing players and the standard of players in Scotland is very high as has been seen with the success of Glasgow City this year."
"However, Scotland is like many other nations when it comes to women's football. There are many, many girls out there who want to become involved in and play football but haven't yet so there is a great deal of potential for improving things further. The women's game in Scotland has a higher profile than ever before so that will play a significant role in more girls becoming involved in the game."

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