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Scotland's Friday night project!
 Women's Football News 22 May 2013
 
Friday night football comes to the Scottish Women's Premier League this week as Hamilton Academicals and Hibernian pilot an alternative football fixture. 
 
Moving fixtures to a Friday evening has proven successful in the men's game over the last couple of seasons and forward-thinking Hamilton Academicals were keen to test the water. After putting forward the suggestion of a trial last season the club were finally given the go-ahead this term and they are hoping for a bumper crowd against the Hibees.
 
Accies boss Kevin Murphy is hoping all the hard work pays off and Scottish Women's Football is able to attract a new generation of supporters. He said: "We wanted to trial this last season but were not permitted. This year we have been granted permission and we hope it will promote the SWPL with an entertaining spectacle.
 
"Friday nights was tried in the men's game last season which proved to be successful and hopefully we can see a similar result this Friday.
 
"We hope to increase awareness, attain more media attention for the game as well as boost numbers attending an SWPL match.
 
"We have made a huge effort for the game such as having face painting for kids, free giveaways, ran local schools mascot competitions as well as having live Twitter fan interaction during the game, which we hope will add to a family fun experience on the night.
 
"Ultimately, success will be measured by how many supporters come along and watch the game first and foremost, then by how many enjoyed the experience and will come back again to watch an SWPL game."
 
Accies opponents Hibernian were more than willing to bring their fixture forward and support Hamilton's proposal as both clubs seek to heighten the general public's awareness of women's football in Scotland.
 
Hibs Chairperson Lindsay Weir commented: "This is an exciting new departure for the women's game where we are trying an experiment to attract larger crowds to matches. The traditional Sunday afternoon matches are maybe not the best time to try and attract families to watch women's football.
 
"Both teams are working hard to make this a success in terms of marketing the game and if it is successful then it will attract more sponsorship into the women's game and raise its profile in Scotland."
 
Hamilton hope to bounce back from their surprise weekend defeat from Buchan and will aim to make home advantage count against the Hibees. For Hibs it will be their third match in just six days with the team in green due to play Rangers on Wednesday evening and Accies boss Murphy will be there in the hope of spotting any flaws in his opponent's arsenal.
 
He said: "Our recent form has been disappointing and everyone was on a real low after Sunday's second half performance, but the beauty of football is you don't have time to dwell on results too long and we quickly refocused on Hibs.
 
"I am hoping to take in their game with Rangers but I don't expect to see anything that I haven't done so already. We know that regardless of their result against Rangers it is going to be a very difficult game, as it always is when we play Hibs.
 
"We lost after extra time in the Premier League Cup, but we know we will have to play even better if we are to take anything away from the match.
 
"Hibs have a large talented squad who are extremely fit and used to training 4/5 times a week so playing so many games in a short period of time won't be much of an issue for them.
 
"Players enjoy playing rather than training so I'm sure Willie won't have any problems motivating his team when Friday night comes."
 
The action gets underway at John Cumming Stadium, Carluke, on Friday with an 8pm kick-off. Admission is £3 for Adults and is free for kids and OAPs. 
 
(Scottish Women's Football)

 
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