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Women's Football News
Bristol Academy Women's Football Club have announced a new sponsorship deal which sees Bristol-based legal expenses insurer, DAS UK become the club's main sponsor for the 2014-2015 season.
DAS has a history of community involvement and sports sponsorship within Bristol and this deal represents a further commitment by the company to its home city. The announcement follows the appointment of Dave Edmondson as the club's new head coach. Edmondson was appointed following the departure of Mark Sampson, who took up the role as England Women's National Team Manager in December.
The £50k one year deal, which is the largest financial shirt sponsorship for an independent club in the women's game, will see the BAWFC players sporting the insurer's logo on their shirts as they embark on their fourth campaign in the WSL and once again enter into the UEFA Women's Champions League. Last year the club had the most successful season in its history, finishing runners up in the FA Cup Final against Arsenal and capping a superb league campaign by finishing second in the 2013 Women's Super League (WSL).
Paul Asplin, CEO DAS UK Group said; "DAS has its headquarters in Bristol and whilst we employ over 700 staff nationally, the majority of our people are based in Bristol, so being involved in our local community is extremely important to us. It is our pleasure to sponsor the Vixens and connect our brand to theirs and the rising popularity of women's football."
President of Bristol Academy WFC, Kevin Hamblin, said: "We needed a sponsor befitting both the local and national appeal of the club. DAS is a perfect fit and their sponsorship will enable us to develop the club and build on the success we have had. We are delighted to have them on board."
Meanwhile Bristol Sport is proud to become the new suppliers of kit for Bristol Academy after striking a partnership with Women's Super League runners-up.
The new kit has been developed in consultation with the playing squad, and includes new club sponsor DAS on the front.
Academy stars Tash Harding and Corinne Yorston helped during the kit design process. Harding said: "Style and femininity is really important in the women's game and feeling good is important to us.
"It gives us that swagger and confidence before stepping out on to the pitch. The players had a strong input and we are thankful to Bristol Sport for taking our ideas on board."
Bristol Sport chairman Martin Griffiths says: "Bristol Academy were outstanding in 2013 with great success on the pitch. We are delighted to be able to support the development of the team and look forward to more progress in 2014."
The Bristol Sport partnership follows on from Bristol City FC's sponsorship of Bristol Academy during the 2013 season. The team played with the Bristol City Community Trust's logo emblazoned on their shirts and BCCT will be working with Bristol Academy to supercharge the growth of female participation in Bristol.
BCCT is a registered charity in Bristol, which aims to make a positive difference for all through sport and learning. They aim to do this by providing fun, safe and enjoyable activities for people of all ages and abilities, ensuring there is a place for girls to participate.
Amy Kington, director of BCCT, has recently joined the board on Bristol Academy Women's FC. Kington said: "Bristol Academy has seen great success on the field and 2014 could indeed be the year Bristol could win the FA Women's Super League. With Europe to look forward to as well, it's certainly going to be an exciting time for everyone at the club."
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