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London Bees are delighted to announce the appointment of David Edmondson as the club's new Head Coach.
The experienced manager left Bristol Academy towards the end of last season, having led the Vixens to the UEFA Women's Champions League quarter-finals in 2014-15. Bristol beat Barcelona on route to the last eight of Europe's premier women's football competition.
Edmondson has also enjoyed success in Australian football - winning the National Women's League title with Melbourne Victory and enjoying a spell in charge of fellow W-League side Adelaide United. He has previously worked in New Zealand, and took their Under 17's Women's team to the FIFA U17 World Cup in 2010.
The club are delighted to welcome David to The Hive, and believe that our patient and diligent recruitment process has resulted in an excellent appointment for the London Bees!
The team's new coach spoke to londonbeeswsl.com to discuss his move to North London, saying: "I'm really pleased to have joined the London Bees. The club and I think very similarly about the way that the game should be played. We both want the team to move forward - this season and in the long term as well.
"A lot of my experience has been with Asian football, having been based over in Australia. That's very much possession based.
"I hope that we'll look to control games with possession football, but at the same time it'll be very attacking. I like to play with width, with some pace, and a bit of aggression. Hopefully we'll see that with the London Bees.
"I think that the long term future here is really positive, with the structure and facilities that are in place. I think we could certainly look towards WSL1 and being competitive in that division.
"But in the short term we need to cement our position in WSL2, and build a base to progress towards WSL1. We want a base of local young players coming through the club, who know how we want to play.
"The first thing I'll be looking to focus on at The Hive is the culture - the culture of a club is really important.
"I need to meet the players and make sure that we all want the same thing. We all need to know what professional behaviour means when it comes to being a Women's Super League club.
"Professional is a term that gets banded about a lot, and most people think it's based on money and payments. But for me it's based on behaviour - we need to make sure that we're all on the same page with expectations, right from the first training session. Then I can analyse the squad and see if we need to strengthen, and where we need to strengthen. I'll make sure that everybody knows what their roles and responsibilities are, in terms of how we want to play.
"I tried to be as aware as possible about all WSL1 and WSL2 teams when I was at Bristol. I made sure that I got across the whole club, and that included bringing development squads down to London to play the Bees.
"I watched their first and second teams, so there are a few players that I'm aware of. There are some good young players that have come through in the last year or two, and they've got some international recognition for that as well. Having said that, I'm very much a coach that likes to come in and let players stake their claim for a place.
"Whilst I'll take on board other people's comments, it's very much a clean slate and a fresh start. In the very first training session all spots will be up for grabs. Reputations don't really mean anything, it's about how you perform. Hopefully everyone will be enthused by that."
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