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Women's Football News
Women's FA Cup sponsor SSE has released a short film in support of #TogetherWeCan - a campaign recently launched to inspire positive change on and off the football field.
The film follows three main characters; a young, aspiring football player; a mother figure who by night, coaches young girls; and Kelly Smith, the former England striker who plays herself in the role of successful ex-player turned media pundit. While their passion for football is the connector that unifies them, the film celebrates and supports a vision of diversity and inclusion on the football field, in the workplace and the classroom.
The film follows the recent launch of SSE's #TogetherWeCan campaign. Designed not only to shine a light on the progressive strides being made in developing the women's game, the campaign also acknowledges the energy firm's proactive work as a responsible, diverse and inclusive employer, helping more women access the energy industry and promoting opportunities in the energy sector for girls throughout schools across England.
England legend, Kelly Smith, is delighted to put her face to the campaign: "It's great to see SSE working hard to inspire girls and women, offering opportunities to shine both on and off the football pitch. Together We Can offers such a positive message for young girls especially, who may otherwise think football isn't a place for them or that engineering isn't a career for them. Ultimately it helps to instil a belief that you can be whatever you want to be and with determination and the support of others, you can realise your ambitions."
One such initiative already enjoying success is a partnership with educational charity Teach First, aimed at helping girls reach their full potential in the areas of science, technology, engineering and math (STEM). The partnership with Teach First allows SSE to reach over 200,000 school children across England and Wales.
As part of this year's 2017-18 SSE Women's FA Cup campaign, SSE will engage a number of Teach First partner schools via a network of Women's FA Cup trophy visits harnessing the power of football to drive STEM related learning and activities. The trophy tour will be supported by players from Women's Super League and Women's Premier League clubs who will help to deliver an inspirational message to young girls, and boys, to be the best they can be.
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