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Liverpool unveil new kit
 Women's Football WSL1 News - 28 Apr 2018
 
WSL1 News - Liverpool unveil new kit - 28 Apr 2018 - Women's Football NewsLiverpool Ladies FC revealed their New Balance Home Kit for the upcoming season (2018-19), which is now available for pre-order.
 
The kit is launched within the Club's new campaign, This Means More, which brings to life the very essence of what it means to be a Red; where football is a way of life, the stadium is a home and the kit means identity.
 
Following the unprecedented demand of last season's distinctive kit - the most popular in Reds history - the favoured Red Pepper colour and retro styling will continue this coming season.
 
The Liverpool Ladies FC shirt is cut to flatter the female figure; narrowing at the waist and flaring at the hip. The shirt is also available in sizes to fit junior LLFC fans. Additionally, the 2018-19 home kit features linear jacquard stripes on the front of the shirt inspired by the landmark architecture of the redeveloped Anfield Main Stand.
 
Liverpool Ladies FC, Captain, Gemma Bonner, said: "Wearing a shirt as famous as ours fills the team with immense pride. As Reds, wearing the Liverbird on our chest means more to us than you could even imagine. We're excited to be wearing the new look kit in July, and we expect our fans will as well."
 
A collar has been reintroduced to the home shirt this year; a tipped two-button polo collar that gives the 18-19 shirt a lifestyle look, making it even more wearable for fans. To commemorate the tragic events of Hillsborough, the 96 emblem, encased by the eternal flames, sits at the nape of the neck. The goalkeeper kit is a bold Viper Yellow color, with black patterned sleeves matching the black embroidered logo and crest.
 
General Manager of New Balance Football, Kenny McCallum, said: "New Balance is extremely proud to reveal the new LFC Home Kit, to be worn by Liverpool Ladies FC next season. As with the Men's first team kit, we've worked hard with members of Liverpool Ladies FC to produce a kit which delivers for them from a performance perspective, and also brings a fresh look to the LFC Home Kit. As the Liverpool Ladies FC Team goes from strength to strength each season, we look forward to seeing the team and fans in this new kit."
 
This season, LFC has also introduced a new name and number style, exclusive to LFC Retail, and will be printed on shirts at the reduced price of £10 (previously £15 at full price). The new fonts have been designed to embody iconic characteristics of Anfield Stadium and the surrounding area.
 

 
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