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Watford appoint new General Manager
 Women's Football WNL South News - 17 Nov 2018
Watford Football Club are delighted to announce that Grace Williams has been appointed the new General Manager of Watford FC Ladies.
A former Watford Academy and Centre of Excellence player, Grace is more than familiar with the Golden Girls and brings a wealth of footballing knowledge to the role. And, having also managed a fitness club, she has a rounded background that enables her to take on every challenge thrown at her and the Golden Girls moving forward.
The first match under her stewardship was last Sunday - Remembrance Day - as Head Coach Armand Kavaja's side lined up in a local derby against MK Dons Ladies at Kings Langley FC.
Williams, though, is already looking further forward to the challenges facing the Ladies in the short, mid, and long-term, and is relishing the prospect of taking the Golden Girls forward.
"It's a dream [of mine], working for Watford FC, since being part of the academy as a young girl," Williams told the club's website.
"Watford is an ambitious club and I relate to and appreciate the core values of the club, I think Watford FC Ladies are moving in the right direction and I want to be part of the growth and development of the club as well as Women's football as a whole."
That drive to push Women's football - and Watford FC Ladies in particular - to its limit lie at the heart of Williams' motivations.
"My goals are solely to promote and continue to represent to a high standard, Watford FC Ladies," said the General Manager.
"This can consist of league promotion, increasing our match day attendances, working with the local community and sponsors.
"This isn't just a job for me, football is my passion and I hope to show my commitment to the role with professionalism and dedication to what I am doing and going that extra mile for the club to achieve these goals."
Formerly an academy coach in the United States, Williams managed and coached her own teams in a town called Madison in Connecticut, working with boys and girls from Under-12 to Under-14 levels.
"It was amazing working in women's football in the USA," said the former centre of excellence player. "Mainly because of the drive and passion for the majority of young girls to play football as their main sport.
"There is a clear importance to be involved and develop in America, which is something that is becoming apparent over here. I hope to bring over the importance of women's football from youth to elite development and promote women's football, especially, at Watford FC Ladies."

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