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 The new crest which will feature on all of the Club's playing kits, branding and communications takes inspiration from the history of the town of Bridgwater. The new brand identity modernises and provides a platform for its fan engagement ambitions across this and future digital eras. The ‘United Robin' crest epitomises the robust, dynamic, and forward-thinking unified club. The United Robin centres around The Club's retained nickname with a dynamic classic leather football. The football is cradled in a U-shape banner which adorns the clubs name and represents the United within our name whilst also featuring turrets that represent the Castle that once stood in the centre of the town. The colours chosen provide a refreshed colour palette displaying a stronger, prominent crest that will provide both the club's identity and a stronger visual impact in busy digital environments. Giuseppe Fraschini, Director of Media and Communications commented on the launch by stating: "The brand evolution has been designed so that it is futureproof and of our long-term strategic plan and our commitment to the town. With our fans and partners in mind our goal is to implement an exciting digital transformation to support the club's growth via increased fan engagement. We also have the added ability to utilise a secondary brand alternative which will benefit the club going forward. "The bold and contemporary visual style is the embodiment of the club's vision to bring new life and aspirational change to Bridgwater and the surrounding area. We will do this via club and facility development of which further news is to be released combined with the ever important community outreach and engagement through Bridgwater United Community Sports Trust." "Together in lockdown we have built an excellent foundation for the club to grow and become a real sporting, community, and business success." commented Chief Executive Officer, Adam Murry. Designer Chris Payne added: "It was clear from the first conversation with Adam and Giuseppe, that this club has big plans for the future, and I am extremely proud to have played a small part in that big future. "The design process was exciting, creative, and collaborative. There were many ideas and concepts put forward, but with the club's nickname being ‘The Robins' it felt right to place a Robin at the centre of the design and build further meaning around the Robin to visually tell a story that is unique to Bridgwater. "During the process, I met regularly with club directors and was constantly impressed by Adam and Giuseppe's passion for the club, and openness to new ideas. I am very proud of the design that we are unveiling today, and I am excited about the brand that the club will showcase in the future. This is a huge step forward for the club and an important day in the club's history." Chairman Bob Buckingham said: "The launch of our new, iconic brand further underpins our multiple, ambitious plans for the club as we embark on what we are sure will be an exciting and fulfilling journey to success, both on and off the pitch."
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