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FAW release women’s & girls strategy update  

In 2021, the Football Association of Wales (FAW) launched its first-ever Women and Girls’ Strategy, “Our Wales: For Her”, a bold six-year plan aimed at transforming the landscape of women’s football across Wales.

The strategy is designed to inspire women and girls to be their best selves, whilst encouraging more to play, volunteer, and follow the game, detailed in the following strategic vision and mission:

Our Vision

Inspire confidence in women and girls to become their best selves.

Our Mission

To create the best possible environment, support structures, and opportunities that will accelerate the growth of women’s football in Wales, helping it achieve its full potential.

Strategic Targets

Within the strategy, the FAW set five ambitious targets:

1. Double the Participation – Increase the number of registered participants to 20,000.
2. Double the Fanbase – Increase attendance at National and Domestic games.
3. Double the Investment – Secure greater financial backing for the sport.
4. Cymru on the World Stage – Qualify for a first major international tournament.
5. Representation – Achieve 40% Gender Parity on the FAW Board.

Following the 2023-24 season, the FAW is proud to share progress updates across all these key targets:

• Doubling Participation: Since launching the strategy, participation has increased by 45%, with 15,898 women and girls participating in football during the 2023/24 season.
• Doubling the Fanbase: Since 2021, attendances at Domestic Adran Leagues fixtures and at Cymru National Team fixtures has soared. National team games have seen a 198% increase in attendance, growing from an average of 1,800 to 5,370 spectators, surpassing the initial target.
• Doubling the Investment: Thanks to the incredible support from stakeholders and partners, investment in women’s and girls’ football in Wales has increased by 254% since 2021.
• Cymru on the World Stage: Since the strategy launch the Cymru National Team qualified for a FIFA Women’s World Cup 2023 play-off place, and aims to qualify for the UEFA Women’s European Championships 2025 with crucial play-off fixtures scheduled for October 2024.
• Representation: The FAW has worked hard to improve gender diversity in its governance, achieving an 18% increase in gender parity on the FAW Board.

FAW Senior Women & Girls Grassroots Manager said: “There has been significant growth across all areas of women’s and girls’ football in Wales over the past three years. The support from key stakeholders has been instrumental in elevating the game to new heights. We’re excited to continue this journey, ensuring that every woman and girl in Wales has the opportunity to thrive in football.”

FAW Chief Executive Officer Noel Mooney added: “We are thrilled with the rapid growth of the women’s and girls’ game across Wales. The Our Wales: For Her strategy is

ambitious, and the progress made so far is monumental. The FAW is committed to building on this success and reaching even greater heights.”