EE pledges new investment with
EE is pledging new investment with the Irish Football Association over the next two years to support 200 women in becoming accredited football coaches.
The initiative is part of a wider new partnership through which EE, the BT-
The announcements are the latest stage in BT’s long-
Through its ‘4-
The partnership has already benefitted communities across Northern Ireland: for example in February this year BT, with non-
Under the initiative announced, EE and the Irish FA will provide bursaries for 100 women per year over the next two years – 200 in total -
It represents a 25% increase on last year’s cohort of NCC coaches. The NCC provides theoretical and practical content with a tutor plus online modules. The course includes aspects such as developing coaching session plans, first aid, nutrition and safeguarding. More details about the bursaries, including how to apply, will be announced in due course.
Northern Ireland’s FIFA Women’s World Cup 2023 qualifier against England in Belfast saw the team don new EE-
Pete Jeavons, Marketing Communications Director at BT, said: “EE is incredibly proud to become the new lead partner for the Northern Ireland senior women’s football team -
“Our new commitment to supporting 200 aspiring football coaches in Northern Ireland will complement BT Group’s long-
Angela Platt, the Irish FA’s Director of Women’s Football, said: “We are delighted to welcome EE as the lead partner of the Northern Ireland senior women’s team.
“Interest in the women’s and girls’ game in Northern Ireland has never been higher and the introduction of 200 EE coaching bursaries for women as part of this deal demonstrates the appetite we have, along with our new partners at EE, in improving the gender representation across our coaching network and maximising the success of the senior women’s team by translating it into opportunities both on and off the pitch in other parts of the game.”
Today’s announcements contribute towards BT’s Skills for Tomorrow target to provide 25 million people with the skills they need to make the most of life in the digital world.
In line with BT’s purpose to Connect for Good, the new ambition aims to help more people across the UK have the skills they need to stay connected, tackle the digital divide and support the UK’s economic recovery.