TikTok named as Euro 2022 partner
TikTok, the digital entertainment platform, has been announced as a global partner of UEFA Women’s EURO 2022.
Building on the successful partnership from last year’s UEFA men’s EURO, the partnership aims to champion this summer’s most-
Over the last few years, TikTok has seen tremendous growth in the coverage and engagement of women’s sports on the platform. The hashtag #womeninsports has garnered nearly a billion views, the England women’s national team has brought fans behind-
“With the TikTok football community ever-
As a Global Sponsor, TikTok will work with UEFA to launch exciting features such as computer-
Alongside the partnership, UEFA Women’s EURO 2022 will launch an official TikTok account prior to the tournament with a mission to inspire and entertain millions of football fans worldwide with exclusive behind-
Rich Waterworth, General Manager, Europe, TikTok, said: "Since our partnership with UEFA for EURO 2020, we have seen TikTok become the home of football fandom; with creators, players and nations alike coming together to share their passion for the beautiful game, in a uniquely TikTok way.
“We are delighted to continue this partnership as the Official Entertainment Platform of UEFA Women's EURO 2022, and to build on our joint efforts to promote equality and inclusion in football through TikTok’s #SwipeOutHate campaign and UEFA’s #EqualGame. We cannot wait to see our community show their support for the women's game, as we make this year's championship even more accessible to our global community."
The partnership will provide TikTok with ticketing, hospitality and branding opportunities as well as digital fan activations and exclusive content in the run-
TikTok is one of the most downloaded apps in the world. Available in more than 150 countries, the platform is committed to building a fun, positive and embracing community by encouraging users to share their passion and creative expression through short-